With CASHe, you can now benefit from an instant loan on WhatsApp


With CASHe, you can now benefit from an instant loan on WhatsApp

June 16, 2022, 4:49 PM
2 minute read

CASHe’s WhatsApp chat service is based on the WhatsApp Business platform (Photo credit: Business Today)

CASHe, a Mumbai-based fintech platform, has launched an instant line of credit service on WhatsApp.

The company will provide loans to customers within 30 seconds using its AI-powered chat capabilities on the instant messaging platform.

Loan seekers can get loans without any document, application download or form filling.

All you need to do to access this “industry first” service is simply drop a “Hi”.

Why is this story important?

  • CASHe used two popular services in India for its new initiative: WhatsApp and Instant Lines of Credit.
  • WhatsApp has over 487 million users in the country, while the popularity of instant lines of credit is soaring. Combining these two elements and adding an AI-powered bot is a recipe for success.
  • We will surely see more services along these lines in the near future.

An AI-powered robot will guide you through the process

WhatsApp users can initiate the loan process by dropping a “Hi” to CASHe’s WhatsApp number +918097553191. The service is accessible to all salaried customers.

Once you drop the message, an AI-powered bot will match the customer’s inputs and automatically complete a formal request with KYC verification.

After verification, the bot will set up a line of credit with just a few clicks.

The name entered at the beginning is the only crucial entry

Customers can get instant loan from CASHe without any documents. Once the loan is approved, the borrower data will be generated and displayed based on the entered name, which is the only crucial input required, at the start.

The company says that in its beta testing, the service had “near zero delay” in the approval process and saw great traction.

CASHe is a mobile-only credit-focused financial wellness platform that was founded in 2016 by V Raman Kumar. Since its launch, the company has disbursed loans of over Rs. 400 crores to over four lakh customers.

Kumar, Founder and President of CASHe, said, “Today’s smart consumers demand instant gratification and contactless support. Our AI-enabled chat product introduced on WhatsApp is a step in that direction.

“We believe that a ground-breaking and innovative service like this will not only empower our customers…but also significantly expand our credit footprint by utilizing WhatsApp’s huge user base,” he added.

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