8 AAPI TikTokers to follow for fashion inspiration, travel guides and more
As a Chinese American, I’m constantly on the lookout for consultation on how to get the best winged eyeliner on my little hooded eyes, or 10-minute versions of my favorite recipes, like egg fried rice. Luckily, TikTok’s algorithm detected my interests and recommended some amazing AAPI TikTokers for me to follow over the past two months. These influencers range from style and fashion influencers to food and travel bloggers.
From the best Amazon workout dupes to seriously worthwhile K-beauty products, these Asian designers are experts in their fields. Many of these influencers, like Steph Hui (@stxph.h) and Joanne Lee Molinaro (@thekoreanvegan), are newcomers that exploded on TikTok, adding to the much-needed AAPI representation in the digital space. The tips and tricks I learned from them have changed my life so much. I mean, I can finally do a cat eye that doesn’t leave me looking like a raccoon, which is no small feat! If you’re looking to improve your life and get inspiration and insights from the top influencers in the game, follow these eight TikTokers now.
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Steph Hui (@stxph.h)
22 years old, raised in Hong Kong, educated at NYU Stephen Hui (@stxph.h) went viral last year for her makeup transformations and quick GRWM (Get Ready With Me) videos. Its content is aimed at both novices and beauty professionals, from easy hairstyles to deciphering the glass skin trend. Obviously, his streamlined art appealed to the masses; More than 819,000 followers turn to her for tips on how to perfect a custom lipstick combo and find non-greasy sunscreen for everyday makeup.
Alexa Jade (@la.navarose)
Alexa Jade, better known by her online alias Rose Nava (@the.navarose), posted TikToks before the pandemic, but really exploded in 2020. She’s a Los Angeles-based dancer and thrift store connoisseur who’s known for DIY and breathing new life into her finds. She has over 5.7 million people looking up to her edgy yet feminine style as inspiration. Alexa is also a vocal part of the BTS army, which translates into some captivating concert and dance videos.
If you’re ever in the mood for a girls’ healing summer, LA-based travel influencer Danica Cadelina‘s (@www.bynicalina.com) lifestyle content looks like a warm and cozy hug. His videos feature beautifully serene gardens, lush wilderness, and the occasional LA restaurant recommendation. Her 48,100+ subscribers yearn to escape the chaos of the city with Danica as she vlogs her slower pace of life.
Joanne Lee Molinaro (@thekoreanvegan)
Joanne Lee Molinaro (@thekoreanvegan) is a Korean-American lawyer-turned-certified TikTok star who has been on a plant-based diet since 2016. She started her TikTok during the height of the pandemic in mid-2020, and her video on making Korean braised potatoes because her husband went viral. Now, her 60-Second Recipes shares veganized and accessible Korean recipes with her more than 3 million subscribers. She keeps them unique by adding her touching and sentimental voiceovers that celebrate her parents’ immigrant experiences and heritage.
Milan Mathew (@milan.mathew)
Desi beauty and fashion designer Milan Mathew (@milan.mathew) is churning out TikToks that proudly showcase the intricacies of her makeup and cultural attire, with videos like “How to Drape a Saree 101” and “Indian Outfits Haul.”
She, with her 962,000 followers, is testing year 2000 thin brows and finding mascara hacks together. Follow her as she navigates Desi culture, beauty trends and, most endearing of all, South Asian societal norms with her mother.
Kylie Sakaida (@nutritionbykylie)
Raised in Honolulu, now based in Los Angeles Kylie Sakaida @nutritionbykylie) is a Registered Dietitian who started posting her snack recommendations, easy meal prep ideas, and expert reactions/reviews of trendy cleanses in 2020. She breaks down nutrition labels, weight loss fat vs. muscle loss and IBS-friendly foods for his 2.1 million followers, but his most popular videos are his one- to five-minute lunch ideas. Healthy, fast and tasty? Sign us up.
Lauren Wolfe (@laurenwolfe)
Half-Korean based in New York Lauren Wolfe (@laurenwolfe) is a queen of Amazon dupes, hacks and picks. Her popularity surged on TikTok in 2020 with her “How to Style” and affordable Shein/Amazon fashion must-haves and try-ons. Her 747,000 followers love her accessible yet trendy looks. As her audience grows, so does her content, as she is now expanding her posts to animated travel and lifestyle videos.
Simone Siew (@balloonbreath)
Simone Siew is a Chinese-American Malaysian TikToker (@balloonbreath) who recommends and reviews all genres of books, from novels that explore the concept of loneliness to opening PR packages from publishing houses. Simone and her online book club of over 22,000 followers unearth quotes, bestsellers and BIPOC/queer/women authors. Follow Simone to track your reading goals this year and beyond.
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